The city of Lviv and the organisers of Euro 2012 seem to have injected a little too much enthusiasm into their media campaign by sending a plague of e-mails which has provoked a raft of complaints from hundreds of recipients. It seems that media contacts from UK to Yemen have been sent up to 10 e-mails per day in the run up to the tournament. The contents are little more than the intricate details relating to the organisation and bureaucracy of the 2012 European football tournament, which is being sent to a large number of recipients who do not appreciate the humdrum information.
The past 18 hours has provided a number of furious outbursts from recipients who appear to be communicating with an automated e-mail system. Press Releases from the Lviv 2012 Media Centre have been announcing the more mundane ‘On the first day of the Euro 2012 in Lviv visitors get Portuguese BBQ meat and Beer -cocktails - special treat for the German supporters’ which was the final straw for some recipients. A single complaint requesting removal from the distribution list instigated a raft of complaints and requests to be removed from the distribution list, while one recipient mindful of keeping his complaint relevant to football, angrily responded that ‘Lviv s*cks balls’.
Lviv will host its Euro 2012 first match on 9th June between Portugal and Germany. It was said that while many wish the city of Lviv a successful Euro 2012, their media centre should probably try to get to know their audience a little better rather than sending painfully irrelevant information.